When the first gun was fired on the Glorious 12th it marked the beginning of shooting season in the UK.

But it’s not just about the sport; it’s a tradition, a gathering, and an opportunity to embrace the beauty of the British countryside, and the chance for participants to showcase their distinct style.

Dressing appropriately for the occasion is not just about adhering to the customs but also about ensuring comfort during the outdoor activity. This is where Norton & Townsend’s bespoke countrywear comes into play, offering the perfect blend of tradition, style, and tailored fit, ensuring that enthusiasts are not just dressed for the occasion, but are also comfortable and at ease as they partake in the day’s activities.

The attire worn is a nod to the history and customs of the day, with many opting for traditional tweeds and bespoke pieces that reflect both the heritage of the event and the individual’s personal style.

With Norton & Townsend’s bespoke countrywear, participants can ensure they’re not only dressed for the occasion but also enjoy the benefits of garments tailored to their exact needs. Investing in bespoke tailoring means investing in comfort, style, and longevity – ensuring that each shooting season is enjoyed to the fullest.

It’s not merely about aesthetics; it’s about functionality, comfort, and ensuring that the wearer can move freely and comfortably throughout the day. Bespoke tailoring offers a solution that off-the-rack garments often cannot. Each piece is crafted to the individual’s exact measurements, ensuring a fit that’s both flattering and functional.

Norton & Townsend understand the nuances of the sport and the demands it places on clothing. Bespoke tailoring ensures that each garment, from jackets to breeks, is tailored to allow for the specific movements associated with shooting. The precision and attention to detail that bespoke tailoring offers mean that enthusiasts can enjoy their day on the moors without being hindered by ill-fitting attire. Bespoke pieces are a testament to individual style, allowing wearers to stand out and make a statement.

KEY FEATURES OF NORTON & TOWNSEND’S COUNTRYWEAR

ACTION BACK/SHOULDERS: Designed with the shooter in mind, these features include an added gusset that ensures enhanced movement, particularly when raising the arm to shoot. The garment then seamlessly returns to its resting position, ensuring the wearer always looks polished.

BELLOWS POCKETS: These pockets are not just a style statement. Their added depth is perfect for carrying cartridges, and the protective flap ensures contents remain secure. An optional button can be added for those who prefer easy access.

GUN PATCHES: A subtle yet crucial addition, these patches act as a shield between the gun strap and the tweed fabric, preventing wear and tear. They can be added from the outset or replaced as needed, ensuring the longevity of the garment.

GILET: A versatile piece, the Gilet is tailored to emulate the practicality of a traditional country jacket but without the sleeves. It can be layered under other pieces or worn on its own, depending on the weather and the wearer’s preference.

FIELD COAT: This weatherproof topcoat is a must-have for any shooting enthusiast. Tailored with a breathable membrane, it ensures the wearer remains dry and protected from the elements. Features such as bellows pockets and fleece-lined hand warmer pockets add both style and functionality.

BREEKS, PLUS 2s, 3s, and 4s: These are tailored with the high boot and long sock combination in mind. The design includes a peak back for bracers and fuller fitting legs with a buckle and strap at the hem for security. The varying styles, differentiated by the amount of overhang at the hem, offer wearers a choice between a more traditional or contemporary look.

STYLING TIPS FOR THE SHOOTING SEASON

While the functionality of attire is paramount, there’s no reason one can’t look dapper while out on the moors. Here are some tips to ensure you’re at the pinnacle of style this shooting season:

Layering: The unpredictable British weather means layering is key. Start with a tailored shirt, add a bespoke gilet for warmth, and top it off with a field coat for protection against the elements.

Accessories: Consider traditional flat caps, leather gloves, and sturdy boots to complete the look. Not only do they add a touch of sophistication, but they also provide practical benefits, such as protection from the elements.

Care for Your Garments: After a day out, ensure your bespoke pieces are aired out and brushed to remove any dirt. Regular maintenance will ensure they remain in top condition for seasons to come.

114 Bolling Rd, Ben Rhydding, Ilkley LS29 8PN
10 Artillery Passage, Spitalfields, London E1 7LJ
T: 0345 066 2030
E: bespoke@nortonandtownsend.co.uk
W: nortonandtownsend.co.uk