W et-look hair rocked the S/S20 runways this season (shellacked locks rocked at Christopher Kane, David Koma and Caroline Herrera to name just a few). To achieve the look, blow-dry hair smooth before using the Hot Tools Professional Black Gold Volumiser, ensuring you create lift and height at the crown, before pulling through the mid lengths and ends for a smooth finish. To style, slick hair back, without parting, as we did for this look from our most recent collab with uber cool professional styling tools brand, Hot Tools Professional. Add Revlon Professional Style Masters Glamorama Shine Spray (£12.30 / 300ml) applying it with a dressing brush. Fix with a spritz of Revlon Professional Style Masters Photo Finisher Hairspray (£12.30 / 500ml). If you’re heading on hols and time is of the essence, then simply wash locks and add some Revlon Professional Equave Hydro Sun Protecting Detangling Conditioner  (£14.60 / 200ml) to slicked-back locks for added protection.

MAD ABOUT THE BOY

Westrow’s fashion-savvy dream team were enlisted to assist as part of the Revlon Professional backstage team At Charles Jeffrey’s London Fashion Week Men’s show this season – with show-stopping results….

Charles Jeffrey’s S/S20 collection was in homage to the overburdened hearts and minds, a physical and visceral response to societal change and more than a nod to the hidden issues surrounding male mental health. But while the essence was of course serious, the colourful collection was truly optimistic at heart. Here, spontaneous hand-painted prints (we were head over heels with the scribbled hearts running throughout the collection), seersucker suiting and featherweight jacquards fused with intricately layered rips and tears for a modern punk approach to the new spring/summer season.

Get the look:

Austrian painter Arnulf Rainer’s abstract work was interpreted into hair using flat black hairpieces manipulated into shape. Revlon Professional Style Masters Modular Hairspray 3 was sprayed liberally and moulded into shape. These hairpieces were then wrapped around the head and pinned into place. The rest of the looks were – thankfully – more wearable, think tousled long locks for an easy breezy approach to the summer season.

PRESS THE RESET BUTTON

If you’re heading off on holiday soon (lucky you!) and need to maximise your beach time rather than worrying about your hair, don’t leave home without one of our favourite style saviours – Revlon Professional Style Masters Double or Nothing Reset (£12.30 / 150ml).

This dry shampoo helps extend the life of your style, while helping you turn up the volume from pool to party.

PASSION FOR FASHION

Our uber talented Westrow Artistic Team have also been busy behind the scenes styling hair for our collaborative event with Revlon Professional – a celebration of our recently announced affiliation with the brand and its associated men’s product line, American Crew. With guests treated to an up-close-and-personal showcase of global Fashion Week looks, the team recreated styles from Iceberg, Nabil Nayal and Charles Jeffrey’s A/W19 shows. For added wow factor, the models sported the outfits that also rocked the Fashion Week runways.