Afan Valley Adventure Resort will become home to a staggering wealth of adrenaline-fuelled indoor and outdoor activities all in one place and deliver a unique tourism and leisure destination to the UK market.
Set over 450 acres of forests and breathtaking landscape in Afan Valley, South Wales, the resort is the brainchild of Gavin Woodhouse, chairman of Yorkshire-based Northern Powerhouse Developments and Peter Moore OBE – the man who first brought Center Parcs to the UK and who helped turn around the fortunes of Alton Towers
Already signed up as one of the resort’s big attractions is The Bear Grylls Survival Academy which will feature a series of tough challenges and endurance courses designed by the top TV survival expert to test the mental and physical strength of all ages and abilities.
Work has already begun to transform the site into an all-encompassing and exhilarating adventure playground, where visitors can indulge in high-octane activities or total relaxation whilst also getting the chance to socialise, in one inspirational location.
Split into four activity zones: Alpine, Forest, Trails and Xtreme, the resort will provide the perfect base for those looking for sheer fun and light escape to those searching for a more serious test of strength and stamina.
From downhill skiing on one of the three different runs to water sports; high-wire forest adventures to off-road biking; survival training to trampolining, and surfing to zorbing, this is a resort that will deliver a stunning menu of physical discoveries.
Each zone at the resort is being created by some of the world’s most experienced architectural designers and leisure professionals to ensure the highest quality and authenticity for guests.
In addition to the activities, the resort will also include a 100-bedroom hotel, 450 luxury lodges and a central plaza featuring a wealth of retail outlets, bars and restaurants where guests and visitors can meet and socialise at the end of the day.
Talking about the resort Gavin Woodhouse said: “The UK holiday market is ready for a new leisure concept and we believe Afan Valley Adventure Resort is coming at exactly the right time.
“In recent years we have seen a growing number of independent stand-alone experiences proving hugely popular but there is nowhere that delivers all of these experiences in one destination and Afan Valley will do just that.
The project has received positive feedback from all who have seen the initial plans and Peter Moore believes it could become the UK’s next big leisure destination. He said; “The initial feedback to the resort has been incredibly encouraging and it has caught the imagination of all who have seen it.
“All over the country there is a thirst for this kind of adrenaline activity and I am convinced Afan Valley Adventure Resort will become the next Center Parcs experience.
“It is precisely what the UK leisure market has been waiting for and we are looking forward to delivering a menu of activities, relaxation and socialisation all in one stunning location.”
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